Managing Availability on GDS and OTA Channels
Selling Rooms through GDS and OTA channels involves the same functions as all other channels. However, with an OTA Contract Rate plan there are further considerations such as the agreed upon neogiated rate and maintaining availability and rate parity. See Managing Availability and Rates on GDS and OTA channels. Each Contract Rate you enter into has a unique set of requirements and conditions which must be taken into consideration when setting up your Room Type and Rate Plan allocations.See Managing Availabiilty on GDS and OTA channels for more details on each Channel. Also, Room Types must be mapped with each OTA in order to function properly.
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See all Knowledge Base Articles on GDS and OTA Channels
'Automatic Rate Match' to keep Rate Parity
Expedia and Booking.com offer 'Automatic Rate Match' that can automatically rate matching to keep your property competitive by ensuring your rates on OTAs such as Expedia, Booking.com, Agoda, and Priceline match. This means your property is always in 'rate parity' without extra work from your side. But this also means that you are following into the trap the OTAs set to keep prices similar between themselves, and thus you become a commodity they can sell at their whims. The Rate Match is an idea, and for some properties, maybe a good one. But beware of empowering OTAs to have even more pricing power in the marketplace.
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