Rate Loading

Rate Loading for Agents:

If you simply want to increase or decrease your rack rate by a percentage to a specific Agent Channel, you can "load" the rate so that it is a % - /+ (higher or lower). You can thus have one price on your website and another to the Network partners and GDS systems. It's very easy:

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Yield Management Add-On Module- More Power in Allocations:  An additional BookingCenter tool that can be added to your BookingCenter program is the Yield Management Module.  The YMM is able to automate these 'rate loading' events based on occupancy and time conditions for your property, without requiring you to manually managed each rate and agent separately.  This is very powerful tool to add to your BookingCenter package and can make rate management conform to your business goals easily and seamlessly.  

See: http://www.bookingcenter.com/products/modules/yield_management.html for details.

A simple way to increase or decrease your rates to an Agent is to use Network Loading. If you were to use Network Loading of -10% to a specific Agent, for example, then the rate will appear 10% lower when 'viewed' by the Agent, offering 10% discount off the allocated rate.

If one were to place a positive number, say 5, then the rate would appear 5% higher when 'viewed' by the Agent, offering a 5% surcharge on the allocated rate.

Network Loading is a quick and easy way to deal with commissions or costs of distribution through each 'agent channel'. Of course, if one prefers, they can always create a new rate plan for these separate 'agent channels' to have even more control than a simply % up or down.

To manage Rate Loading, see Rate Loading and Managing Rates and Changing Allocations to the GDS and OTA Contract Rates

If you wish to allocate special rates to Travel Agents, for example, or you do not wish to have 100% of your rooms displayed to OTA contracts (such as Expedia or Booking.com) do the following:

Go to the Agent Allocations section of BookingCenter's Members Area at: https://members.bookingcenter.com/site_agent_allocate.phtml.

• If you simply want to increase the rate by a percentage to all Travel Agents and the GDS systems, you can "load" the rate so that BookingCenter send them as a % - /+ (higher or lower) in order to compensate for the GDS and travel agent commission. You can thus have one price on your website and another to the Network partners and GDS systems. It's very easy:
• Find the Agent WR
• Look at the field called 'Network Loading' on the Agent WR screen. If you place a 8% in that field, then the rates will be increased by 8% when they go to the distribution channel. If you were to place a -5%, then the rates would be decreased by 5% when they go to that channel. This is an easy way to grossly affect all rates going to an Agent channel.
• Once done, click 'Update All' to save the changes.
• if you desire to 'rate load' to a specififc OTA (such as Expedia or Booking.com), then choose the Agent for that specific OTA (such as EQR for Expedia) and rate load that agent's rate(s).  This can be done for a single Agent of for all Agents.

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