Page History

...

BookingCenter provides real-time feeds to Google to support the Google Hotels product. Google Ads doesn’t need to access the Google Hotels feed, and BookingCenter cannot provide any API access Google Hotel feeds, as it's a secure connection between BookingCenter and Google. BookingCenter is not an advertising firm, and we can’t assist in either connecting Google Analytics (Tag Manager, Universal, GTM, etc) on either a technical level, nor consulting on the benefits of connecting these two. But it's been the case since the early 2000s that Google Ads works independently of Google Hotels, and that the Analytics interface this article defines works fine to generate the 'ROI' for ad display campaigns with no connection needed to Google Hotels.   BookingCenter only refers to our Site ID (example, MYHOTEL) when publishing to Google Hotels, there is no ‘Google Hotel ID’ we have in our technical specs to Google Hotels, rather we use identifiers such as name, address, lat/long coordinates, etc to define the specific hotel is actual.

Some ad firms state that adding a Hotel's Ad Campaign ID to our Google Hotels feed can assist in some their tracking benefits, so if you wish us to do so, please your ad firm wishes us to include your Hotel's Ad Campaign ID, issue a Support ticket ticket and our engineers can add a Google Hotels ID to the Google Hotels feed for the specific property.

...