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Understanding Agent Channels

Master Agents and Net Rates Agents are added internally by BookingCenter when you sign up and activate GDS or OTA distribution channels. MyPMS Agents appear as you create them in My Agents. MyPMS Agents are typically used to set up promo codes, connect certain travel agencies, direct booking relationships, etc. See Promo Codes and Special Agents.

Agent Channels are primarily used to sell and distribute rooms online through your Website, GDS and specific Online Travel Agencies (OTA's). The only exception to this are Master Agents BC and BCM which are internal channels that manage your database (See below for details). Selling rooms online or, Online Distribution is process that first involves setting up your Agents and then allocating the Rooms and Rate plans to those Channels.The other two types of Agents are the PMS Agent and Net Rate Agent. Both of these are optional and are activated when you either create a special agent or promo code, or sign-up and activate a OTA Contract Rate Program.

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  • Website: Master Agent BC
  • GDS distribution: Master Agent WR
  • buuteeq website: PMS Agent BUT
  • Contract Rate Program: Master Agent WR AND corresponding Agent Channel, ie. Net Rate Agent BKG, Agent EQR, etc. 
  • Promo code through your website (including buuteeq), use the PMS Agent you set up in My Agents. I.e. MyPMS Agent RETURN. See Agents for Promotional Codes

Agent Channels


Master Agents:

The BookingCenter PMS system automatically provides four Master Agent Channels by default. These agents control the availability and rates to your basic channels: frontdesk, members area, website and GDS (if activated). They must have Room and Rate allocations in order to function properly and are automatically populated with the Room Types and Rate Plans you setup in your system.