SMS Active – Choose YES, if you want to activate SMS. This will send a special message to the operator. There is a set-up fee, monthly fees and a per message fee to receive SMS booking confirmations. Please call +1-707-847-3922 ext.201 for a quote.
Items are displayed for sale during the booking.
Web Address after booking – Place the website address you wish the Booking Engine the guest to after completing a booking.
Online Items Headers – The Booking Engine has a place where you can use HTML in order to make a 'storefront' or guests' ability to add Inventory Items to their bookings. For example, you may want to sell tours and services with a booking. Items will allow you to upload pictures and descriptions for Items.
This Header area is simply an area where you can introduce those Ietms you wish to sell via the Booking Engine. There are no commissions on the value of Item sales. If you do not use this feature ignore the box titled Online Items Header. If you do use this feature, enter the Header text or HTML that will display above your Inventory Items.
Example for Cape Schanck Lightstation - http://requests.bookingcenter.com/enquiry.phtml?site=SHANCK
Web Tracking Code – This area is available for customers who are members of the Marketing Services Organization (MSO service) and use the Booking Engine provided by BookingCenter in order to track website customers, analyze a ROI ('return on investment') for your SEO/SEM, or simply analyze your 'look to book' ratio. Our Web Tracking code won't work for customers who use XML interfaces to our system, either those designed by their webmaster, or any of the Booking Engine products that interface to BookingCenter (such as BookingSuite, Odysys, Easy Innkeeping, GuestCentric, etc). If you are using an XML interface to our system, ask that provider to provide a similar function for you.
The basic Web Tracking Code and the Web Tracking Code Last Page are detailed in a help article we provide here. Have your webmaster or SEO/SEM provider read that article. While BookingCenter support staff will paste Web Tracking code into your BookingCenter product, we cannot troubleshoot its success/failure for you unless we were hired as your Booking Engine developer to make a customized Booking Engine. What we advise is to add a User in BookingCenter to allow your SEO/SEM provider to login to BookingCenter to directly add their code to your Booking Engine settings area. This means he/she can 'tweek' their code until she gets it right for your system. Whoever is going to actually enter the web tracking code, they should learn how to access and make the settings work by reading this article.
SEO/SEM consultants need to read the two articles referenced above in order to get a technical understanding of how the Web Tracking and Last Page code work. Further, we advise your SEO/SEM consultant make TEST bookings before you accept that their 'tracking' is working. Failure to perform test bookings is a frequent cause of frustration for our customers, so do not bypass this step. Your SEO/SEM consultant should cancel the test bookings via accessing the system or having your staff do so. BookingCenter staff will not cancel test bookings for you or your SEO/SEM consultant, though we will assist you in doing so.
There are thousands of webmaster who have experience using Google's free tracking codes, so tracking the success of SEO/SEM should not be expensive nor difficult for you. Use of Web Tracking Code is a great investment in marketing.