BookingCenter supports the old Universal and GA4 code paradigms. The Universal GA code will stop being supported by Google in July 2023, so customers must migrate their GA code to GA4 by that date.
Note: You must ensure your Google Analytics Account is setup correctly. Read the documentation on Google Analytics (GA4) and below - "BookingCenter GA4 and GTM (Google Tag Manager (GTM) for specifics, but )" - and below is a general overview.
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Before attempting to implement inline scripting or complex Google Tag Manager code, read the article on the BookingCenter CSP (Content Security Policy) to avoid costly effort at complex coding.
BookingCenter offers the option to track Google Analytics's (GA) Goals and Conversions via the Booking Engine. In order to use these services, you need to have a Google Analytics Account setup. And you need to have a Webmaster or marketing person who understands how GA needs to be setup for Goals and Conversions. This is important, because BookingCenter's MSO feature is NOT a service to setup, interpret, nor manage your GA account - we simply offer technology that allows the GA architecture to be used with our Booking Engine.
The Booking Engine supports two variables dynamically posts:
source: https://support.google.com/tagmanager/answer/9442095?hl=en
Step-by-Step Instructions
Once tracking you can create your own Looker Studio's web based reporting tools to view your results.
Click below to see a live Looker Report that tracks the 2 main variables
https://lookerstudio.google.com/u/0/reporting/4f05e910-a3bd-4694-a95a-ecb9d5f320e4/page/u7BUD
BookingCenter requires that an MSO 'Premium Marketing contract' is in place in order for this to work. Go to: http://www.BookingCenter.com/contact to request the service or call us at +1-707-874-3922 ext 201.