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BookingCenter supports the old Universal and GA4 code paradigms.  The Universal GA code will stop being supported by Google in July 2023 (we've been told), so customers must migrate their GA code to GA4 by that date. 

Note: You must ensure your Google Analytics Account is setup correctly.   We have an article here that explains the 

Setup your Google Analytics account.

In order to get support for setting up Google Analytics and Campaign Conversions, customers need to work with their webmaster - it's not a service BookingCenter provides. There are literally THOUSANDS of webmasters skilled in setting up Google Analytics campaigns and Tag Manager who can assist you.

Once you have setup your Google Analytics account, there is code your webmaster will present to you for entry into the Parameters | Marketing section of BookingCenter program.

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BookingCenter requires that an MSO 'Premium Marketing contract' is in place in order for this to work. Go to: http://www.BookingCenter.com/contact.html to request the service or call us at +1-707-874-3922 ext 201.

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Introducing the next generation of Analytics, Google Analytics 4 (GA4)

Google has published a good article on the new GA4 and tag Manager implementation here: https://support.google.com/analytics/answer/10089681

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