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BookingCenter supports the old Universal and GA4 code paradigms.  The Universal GA code stopped support by Google in July 2023, so customers need were to migrate their GA code to GA4 by that date. 

Note: You must ensure your Google Analytics Account is setup correctly.  Read the documentation in our KnowledgeBase for specific implementation advise here. "BookingCenter GA4 and GTM (Google Tag Manager)"  below is a general overview for working with Google Analytics.

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Before attempting to implement inline scripting or complex Google Tag Manager code, read the article on the BookingCenter CSP (Content Security Policy) to avoid costly effort at complex coding.

Google Hotels and Google Ads

BookingCenter provides real-time feeds to Google to support the Google Hotels product. Google Ads doesn’t need to access the Google Hotels feed, and BookingCenter cannot provide any API access Google Hotel feeds, as it's a secure connection between BookingCenter and Google. BookingCenter is not an advertising firm, and we can’t assist in either connecting Google Analytics (Tag Manager, Universal, GTM, etc) on either a technical level, nor consulting on the benefits of connecting these two. But it's been the case since the early 2000s that Google Ads works independently of Google Hotels, and that the Analytics interface this article defines works fine to generate the 'ROI' for ad display campaigns with no connection needed to Google Hotels.

BookingCenter, GA4 and GTM (Google Tag Manager)

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